15 Greatest American Slogans

For Every Yin There Is a Yang”

Finding the magic formula for a slogan is no easy feat. All of us can remember great expressions and catchy phrases we heard in the past. A memorable phrase that perfectly captures a brand promise is a successful method of getting a message across.

Whether it’s for a political, commercial or religious group, a slogan can define a brand for decades. The greatest slogans are short, catchy, and memorable.


Washington, D.C. undated passenger issue (exp. 2018). Beginning in 2017, another series of changes was made to the Taxation plate. The jurisdiction name was changed back to “Washington, DC,” and the slogan was changed to “End Taxation Without Representation.” Apparently, the previous version wasn’t clear on the stance the District was taking on the issue.

Without wasting time, here are 15 of the best slogans of all time, as well as another one that we just couldn’t leave out:

 The Famous Slogans for the Patriot

  1. “Government of the people, by the people and for the people.” Abraham’s Lincoln’s speech; he delivered it on November 19, 1863.
  2. “My fellow Americans, ask not what your country can do for you, ask what you can do for your country.” President John Kennedy inauguration speech, 1961.
  3. “Our country, right or wrong.” Naval officer, Stephen Decatur, in 1816 after representing the U.S. in dealings with foreign countries.

United States of America Slogan

  1. “United We Stand and Deliver For America.” Created in 2002, after the campaigns by the United States Postal Service.

The American dream slogan

  1. James Truslow Adams in 1931 popularized the phrase “American Dream.” The dream of a land in which life should be better, and fuller, for everyone, with opportunity for each, according to their ability or achievement.

Best slogan of all time

  1. “Make Love, Not War.” Vietnam War Protests, 1960s.This anti-war slogan became a sensation associated with the 1960s counterculture. It started as a protest to the Vietnam War. Afterwards, it has been used to challenge other conflicts. Origins of the phrase are not clear since several people have claimed to be the creators.

The Famous American Slogans

  1. “No taxation without representation.” This slogan was used by the American colonists in 1765 when they refused to be taxed by the English Parliament.

District of Columbia — “No Taxation Without Representation.” On vehicle registration plates of Washington, D.C. Linda Cropp, Chairperson of the Council of the District of Columbia, on 3rd May 2000, proposed legislation to print “Taxation Without Representation” on license plates. “Residents of District of Columbia pay billions in federal taxes annually, and yet, they have no voting rights in Congress.

  1. “There never was a good war or a bad peace.” Benjamin Franklin wrote this letter in September 1783. “May we never have another war,” he said, at the end of the Revolutionary War.
  2. “I have not yet begun to fight.” Lt John Paul Jones of the American Navy said it in September, 1779 when he won America’s first great sea victory. His ship, the “Bonhomme Richard,” appeared to be sinking when he said this. It did not sink, it was a win.
  3. “Don’t fire until you see the whites of their eyes.” William Prescott of the Revolutionary Army said at the Battle of Bunker Hill on the 17th June 1775. It was the first big battle of the Revolution.
  4. “We have met the enemy, and they are ours.” Commodore Oliver Hazard Perry sent this popular message in September 1813 after defeating the British in a naval battle in 1812.

Greatest Slogans of All Time

  1. “The Happiest Place on Earth.” Disneyland, unofficially referred to as the “Magic Kingdom.” When Disneyland opened in 1955, it was one of the first amusement parks the world had ever seen. Disneyland has become a staple of American culture and is one of the most recognizable brands on earth.
  2. “Where’s the Beef?” Wendy’s, 1984. This phrase was created in 1984 by the fast-food chain Wendy’s. It was so popular that it could be used to question the authenticity behind anything.

The phrase first ran during commercials before finding its way into the 1984 presidential debates. The ad is rumored to have boosted Wendy’s annual revenue by over 30%.

  1. “Just Do It.” Nike, 1998. Coined in 1998, this short and sweet slogan is still in use today. Advertisers wanted something that would resonate well regardless of gender or age.

This slogan is probably the most widely recognized slogan throughout the world. This phrase captures the All-American spirit as well. Fighting to the end and never quitting.

  1. Got Milk?” California Milk Processor Board, 1993. This ad is considered one of the most successful marketing strategies in history. California Milk Processor Board created this catch-phrase and accredited its use to dairy farmers.

Since 1993, the campaign used celebrities, musicians and athletes. Many of them donned the now iconic “milk moustache.” The expression is still in use today, even among other consumer goods.

Your Bonus Slogan!

I Love NY.” The New York’s official slogan, first used in 1977. The slogan and logo were produced to promote tourism in the state of New York. Since then, the use of a heart as a symbol for the word “love” has been imitated, widely.

A perfect t-shirt slogan for tourists who spend their entire earnings for trip to New York, waiting to get robbed at gunpoint, LOL!

Final Thoughts

Not all companies have the best slogans. Some went for it with their creative ideas and ended up with mottoes with twisted interpretations. Still, we salute them.

Slogans only perform well when they send a positive message to the masses. While many people find certain slogans enticing and palatable, there are still those who find them confusing and lifeless. What’s more, condemn them for encouraging overreactions.

The simplest way to ensure your slogan is outstanding is to think about the world around you, understand your brand, and hire an expert digital marketer.